Social Media Marketing, un secteur porteur?

Comme nous le montre cet article tiré du groupe aberdeen, le social media marketing est un nouveau moyen pour les marques de faire parler d’elles:

Social Media Marketing: The Latest Buzz on Word of Mouth

Jeff Zabin

A growing number of companies are employing technology-enabled solutions for leveraging word of mouth as a way to raise brand awareness, drive marketing improvement and, ultimately, increase shareholder value. For some, the challenge of social media marketing is to identify top influencers, to engage them as brand evangelists, and to then track the impact of their words and actions over time. For others, the challenge is to extend the reach of a brand through viral videos and / or to engage consumers by joining the conversation. Companies are enamored with the possibilities of social media marketing as the foundation for consumer-driven referrals and brand advocacy. Making marketing programs conversational and contextualized to niche audiences that naturally gravitate around a specific theme or shared passion is the essence of social media marketing and perhaps the future of marketing itself.